wellness from within

For this project, I was given the pleasure of collaborating with an LA-based wellness brand focused on Ayurvedic teas and CBD blends. Zeroing in on bright colors, down-to-earth illustrations, and flowy vibes really brought this project full circle.

A particularly interesting part of the brief involved differentiating between the three tea blends for each dosha, or energy type. Warm, summer colors were chosen for Pitta, deep, still colors for Kapha, and cool, serene colors for Vata. I made sure throughout the project that the packaging conveyed the fun of embarking on a wellness journey and learning more about the self.