luxury from the dunes

For this project, I created a logo, color palette, and illustrative patterns for Casa de Rosas, a boutique jewelry brand owned by a mother and daughter duo from California.

This dynamic duo wanted to start a luxury jewelry brand that still felt accessible, and that reached across the aisle between older and younger women who are passionate about accessories. They also wanted to pay tribute to their Mexican heritage by using vibrant colors and traditional papel picado as inspiration. It was a pleasure to create these classy, vivid vibes for CDR.