an interactive toasting experience

For this exciting brief, I created a set of companion wine labels and coasters for Cheers to You Baby! - an interactive journal created for parents who want to celebrate their own milestones along with their baby’s!

CTYB is an opportunity for parents to reflect on their own achievements as caretakers, and to have a sip on some delicious curated wines while doing so! Founders and siblings Danielle and Stafford wanted to create wine labels and coasters that journal users could use in tandem with their product - connecting that celebratory, free-spirited (no pun intended) energy from the pages to the beverages that parents might want to pair them with.

Using their vibrant set of branded illustrations and striking color palette made this brief a breeze - the most challenging part was making sure each individual asset still felt connected to all of the others like a true set, and getting Stafford’s poems to fit in such finite space! Cheers, to the parents of the world, and all their milestones.