Brand Identity Design, Logo Design, Illustration

for the girls who are tired of the men’s section

For this great identity project, I was asked to take a preliminary logo from previous design work and build it out with a full system for Bishonen + Frances, an LA-based luxury apparel brand that is determined to make it easy for women to wear comfortable clothing that defies gender norms. From a responsive logo system that fits the various applications required of a fashion brand, to some really intimate icon and wordmark work, the goal here was to create a visual language that conveys luxury and approachability - because comfort and fashion are for everyone.